NRMA promotes everyday heroes with ‘Help is who we are’ campaign

NRMA Insurance has launched a new television commercial featuring everyday heroes who go out of their way to help.

The one-minute ad, which is backed by a cover of Hunter & Collectors’ ‘Throw Your Arms Around Me’, features everyday Australians helping others when they are injured or in need.

NRMA Insurance’s first ad of 2018 shows a family fleeing a storm, a surfer helping a man in the surf, a mother attending to her injured daughter, NRMA helping a broken down car, a volunteer firefighter helping a Koala in a fire, and a group of people pushing a train to help a man free his jammed leg.

Spectators and the heroes sing Throw Your Arms Around Me as they complete their tasks.

The ad concludes with the tagline ‘Help is who we are’.

NRMA handed its creative account to The Monkeys in September last year, moving away from incumbent agency M&C Saatchi.

In December, The Monkeys launched its first work for the insurer entitled ‘Long Way’.


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