How to keep your company off customer complaints registers
From next month, NSW Fair Trading will have the power to name and shame companies that are not meeting customers’ expectations. Brian Shrowder, senior counsel at Edelman Australia, offers his tips on how businesses can get ready.
Companies are no longer in control. It’s a conversation that communication professionals should increasingly be having with their clients and CEOs.
The simple fact is that Australians have low levels of trust in business. According to Edelman’s Trust Barometer research released earlier this year, 39% of the total population do not trust businesses to do the right thing.
Scanning news headlines, it’s not hard to find reasons for consumer scepticism. From food contamination scares to failures across the auto industry there has been a jump in consumer complaints and product recalls in the past 12 months.
It is a situation compounded by the 500 million tweets created every day and the more than a billion people who log on to Facebook around the world. Social media is now the default mechanism for customers to voice their grievances.
How on earth do you watch something on Channel Nine i.e. Love
Child. it is easy to catch up with things on other channels