NSW Government releases vaccination campaign via Ogilvy Australia

August 30, 2021 3:39

The NSW Government has released a new campaign, titled ‘Let’s do this’, to encourage vaccinations against COVID-19 via Ogilvy Australia.

The campaign is the latest non-Federal Government vaccination campaign to be released after the July ‘Arm Yourself‘ campaign.

The 30-second spot shows a montage of lockdown staples: video calls, puzzles and the challenges of working from home. Intercut are non-lockdown activities such as concerts, weddings, and travel. The spot also features people rolling up their sleeves to get vaccinated.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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