NSW Maritime appoints PHD to push safety message

Tim Burrowes

March 10, 2010 11:29

PHD has won the strategy and media planning account for NSW Maritime, the state government’s maritime safety department.

The media agency was handed the account without a pitch, with incumbent MediaCom retained to oversee media buying.

PHD will work with Clemenger Group-owned agency Curtis Jones & Brown on communications aimed at improving marine safety in areas such as wearing lifejackets, speed limits, reckless driving, alcohol consumption and limiting environmental damage.

NSW Maritime was created in 2004, replacing the Waterways Authority and the Marine Ministerial Holding Corporation.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.