NSW shuts the door on indies; list down to two for master media account

Following attempts to get the NSW Government to update its tender in its search for a master media account provider, the Government has opted to push ahead, and the list is now down to two – OMD and UM, Mumbrella understands.

The government body has rejected the request from the IMAA (Independent Media Agencies Australia) to review the RFP for the $78 million account, as reported last year, instead pushing ahead with a search to return to a single provider, with the list now down to Mediabrands agency, UM and OMG’s OMD, Mumbrella has learned.