Nudie appoints Magnum PR for new product launch

Nudie, the fruit drink brand, has appointed Magnum PR to handle marketing activity for a new product launch.  

The agency will commence work on the six-month project this week, with the product expected to be revealed next month.

Nudie has not had a retained PR agency in two years. It had previously worked with Bang PR.

Magnum PR has also taken on the PR account for family-owned brand Sandhurst Fine Foods, which specialises in a range of Italian products including antipasto, olives, oils, vinegars, spreads and pastes.

In addition to ongoing retainer work with Colgate-Palmolive, the Sydney-based agency is also now heading up a number of extra projects for the FMCG company.

PR activity has included the re-launch of Ajax Spray n’ Wipe, new toothpastes Colgate WISP and Colgate Total Advanced Clean, a new product launch for detergent brand Dynamo, and a campaign for Palmolive.

Susan Taylor & Michelle Hampton, Magnum PR directors


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.