Nudie to sponsor Sydney Skinny

Tim Burrowes

January 18, 2013 10:29

Drinks brand Nudie has come on board as the first major brand to sponsor former adman Nigel Marsh’s Sydney Skinny naked swimming event.

One of the limited edition Nudie Sydney Skinny labels

The event starts at Cobblers Beach on February 17 and is being touted by Marsh as the world’s first nude ocean swim.

Nudie has launched a limited edition range of three drinks to mark the event which is is also promoting on its Facebook brand page. Marsh did the deal with Nudei founder James Ajaka.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.