Nudie to sponsor Sydney Skinny
Drinks brand Nudie has come on board as the first major brand to sponsor former adman Nigel Marsh’s Sydney Skinny naked swimming event.
One of the limited edition Nudie Sydney Skinny labels
The event starts at Cobblers Beach on February 17 and is being touted by Marsh as the world’s first nude ocean swim.
Nudie has launched a limited edition range of three drinks to mark the event which is is also promoting on its Facebook brand page. Marsh did the deal with Nudei founder James Ajaka.
The partnership also ties in with Nudie’s tenth anniverary.
Marsh told Mumbrella: “It’s a perfect fit for the brand, and the copy on the bottles is fantastic. The prcess of working with Nudie has been fun from start to finish”
Skincare brand Ella Bache is also supporting the event along with another brand which has not yet been announced.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin