Nuffnang CEO: ‘There are people out there who lie about their stats and they get away with it’
The CEO of one of Australia’s largest blogger/influencer agencies has warned that there are players in the space who are actively deceiving clients about their audience and campaign numbers.
L to R: Felicity Grey, Lorraine Murphy, Jen Bishop, James Goodwin, Nic Christensen
Speaking at yesterday’s Commscon event in Sydney, Felicity Grey, managing director of Nuffnang Australia, told the room she was worried about the lack of agencies asking for verification on audience and campaign results.
“There are people out there who are lying about their numbers and winning work and taking it away from others,” Grey told the room.
Agencies lying to clients about results….shock..horror! next……..
Further evidence that agencies have no idea what they are doing in this space. We need to wake up or we will cease to exist.
Hi Guys. I blogged my injuries daily for two years and made a difference. Yesterday I closed down my blog site. I couldn’t afford ROI or SEO. I am a self blogger that inspired people by teaching them what was good for their health. I have finally let go . Closed my site . I was injured in a work place injury
And I can say I was authentic.
It’s really in everyone’s interest for agencies to check out those statistics. I say that as a relatively new blogger with low-ish statistics. It also pays to look beyond the Google Analytics at engagement. Some of the smaller audiences might be more engaged. That has certainly been our experience. Oh and then there is the niche…………
To add to this, a key factor is also seeing where the traffic is coming from. There are key bloggers in the industry who have bot traffic. Great insights Felicity and Jen!
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