Nuffnang launches blogger development program, ‘Australia still in learning phase’ for blogger-brand engagement
Childhood101: working with brands
Blogger-brand match-making service Nuffnang has launched a learning program to help bloggers work more effectively with brands.
The service has already secured a deal with a few agencies whose clients will be given access to 11 bloggers who will take part in a pilot project.
Planning with Kids, Childhood101 and The Organised Housewife are among the participating bloggers – which have 1.9m average monthly views, according to Nuffnang.
Exciting times in the Aus blogosphere. Looking forward to working with forward thinking brands who take a longer term view to blogger outreach and work towards ambassadorships with some of the country’s largest and most influential bloggers.
This is clearly the opinion of a marketer not a blogger.
I blog. I think I’m pretty influential in my field, but I can tell you the moment that my readers even got the slightest whiff that I was writing to promote this brand or that brand (not that I do), then I may as well get a fake tan and apply for a job writing for some weight loss program.
What respected journalist would risk their reputation to promote a brand?
None I would assume. If you aim to be a respected blogger then you wouldn’t either.
You CAN’T not compromise your integrity as a blogger by promoting a brand. What a crock!
And I have news for you Mr Krupp. I’m sure that I’m not alone in the blogger ranks in proudly not being the property of any brand. Not now, not ever. I also love it when others mirror their perverse moral and ethical beliefs onto others. Oh.. I must be “itching” to be a sell-out just because someone else might be itching to do the same.
Want a short life as a blogger? Do what Mr Krupp suggests.
@Richard G
Nuff said.
@Richard G
I’m pretty sure he’s saying it’s the “brands” that are itching… not the bloggers.
Hi Richard,
Thank you for your contributing comment and opinion.
Nuffnang’s model has been a proven success in Australia. We have over 5,000 bloggers in our community who have been willing to run over 250 campaigns for our clients. Furthermore from our annual survey of the last 2 years we have found that Australian bloggers and their readers clearly support bloggers working with brands. Nuffnang also continues to contribute to the Australian blogging community in meaningful ways from our conferences that draw 300+ bloggers each year to new initiatives such as our Talent Blogger Program.
We respect if you don’t want to work with brands and don’t have an expectation for you to join our community.
@Richard G
Don’t PR agencies get ‘paid’, and don’t ‘journalists’ get paid but yet OH that’s right.. and more importantly, readers still read their stuff, and at some point are influenced by what they write. SO… why shouldn’t bloggers too?
Magazines are paid…. so why shouldn’t a blog? … Just saying…
Pretty sure bloggers are smart enough to work with brands they themselves support, and they will have the right to chose them too… so, there’s no selling out there…
Get with the times Richard, I don’t see any brands lining up at your door so rest easy and keep doing your 9-5