Nuffnang launches tool to speed up blogger engagement process

Nuffnang, the blogging network, has launched a platform to enable PR, creative and media agencies to more easily connect with bloggers.

Called Product Talk, the platform allows agencies to engage with those in Nuffnang’s community of 3,500 bloggers who’ve opted in to write about new products and services. Agencies can insert a thread into one of Nuffnang’s working forums, alerting bloggers to upcoming briefs.

David Krupp, country manager for Nuffnang Australia, said the platform would save agencies time and resources “by avoiding the traditional month long process of submitting individual pitches to bloggers for their clients in the hope of a product or service review”.

The platform had already attracted interest from agencies representing brands in the beauty, FMCG and retail sectors, Krupp added.


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