Sponsored posts across influencer platforms Nuffnang and Churp Churp have driven revenue for parent company Netccentric, which posted an 18% increase in revenue – up from SGD10,324,509 to SGD12,144,607 (AU$11.977m).
Netccentric’s influencer platforms, which include blogger platform Nuffnang (which has a presence in Australia) posted revenue growth of 33% – up from SGD6.733m to SGD8.948m ($AU 8.827m). This contributed to Netccentric’s revenue of SGD12.1m (AU$11.983m).
According to the company’s statement issued to the ASX this morning, sponsored post sales contributed 38% of total revenue for the full year ending December 31. Of this Churp Churp, a social media-based influencer platform with offices in Malaysia, Singapore, Phillipines, Australia, China and Thailand, contributed 28%.
Netcentric CEO Cheo Ming Shen said in a statement: “Despite challenging macroeconomic headwinds, the company’s performance this year has been very encouraging.
“In 2015, we established a solid platform from which to expand revenue and market share. Moving forward, with the majority of our IPO proceeds intact, the Netccentric Group is well placed to take advantage of marketplace opportunities and further accelerate growth.”
Nuffnang Australia managing director Felicity Grey will be speaking on a panel looking at the rise of the influencer agency business model at CommsCon which is being held in Sydney on March 23. For more information on the program and how to buy tickets click on the banner below.