Nunn Media buys search company Innovate Online in a move to beef up digital offering

Screen Shot 2015-08-14 at 11.53.57 amIndependent media agency Nunn Media has bought a majority stake in search and pay per click player Innovate Online, Mumbrella can reveal.

The move sees the agency expand its digital capacity taking over a business it has partnered with over a number of years.

“This completes the puzzle from a holistic offering,” Matt Nunn, managing director of Nunn Media told Mumbrella.  “We have worked with them for around three years and hand on heart they are the best search company in the country.

“We know that because they have been our partner – their methodology, skill and experience is second to none.”

As a part of the deal Innovate will tap into Nunn’s extensive client base, research and resources in both the Sydney and Melbourne markets.

Innovate clients include 1300 Homeloan, The Hamper Emporium, Spotlight, Beaurepaires, Godfreys, Real Insurance, and Anaconda and has claimed total client billings of just over $15m.



Innovate owner Justin Grossbard will now take a stake in Nunn Media and joins Chris Walton who bought in last year, ahead of launching Nunn’s Sydney presence.

Asked about comments by Match Media’s John Preston that independents struggled to have the digital and data capacities to compete with big multinational agencies, Nunn argued they now had the right offering and could partner where necessary to enhance its data offering.

“Media agencies find it easy to say they are expert in data offerings and analytics but the same media realise capability is important as well,” said Nunn.

“We have always looked at the scope of work but also others in market and are prepared to partner with the likes of Quantium etc.

“Compare what a Quantium has to any media agency in Australia it is no comparison at all.”

Nunn Media’s clients include Fantastic Furniture, Spotlight, Jenny Craig, Godfreys and Symbion

The agency says it is Australia’s biggest independent media agency with some $200m in billings.

Nic Christensen 



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