Nutella’s latest out of home campaign reads shoppers’ faces

Zoe Samios

September 28, 2017 4:34

Shoppers will get adverts customised to their mood as Nutella’s latest out of home campaign monitors the facial expressions of those passing by.

Developed by Ooh Media in partnership with PHD, the new campaign uses facial mapping technology to personalise the creative depending on whether the shopper is happy, inspired, or grumpy.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Blair Hamilford facial recoginition Ferrero Melissa Haggerty Michelle Hood Nutella Ooh Media PHD

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Nutella’s latest out of home campaign reads shoppers’ faces

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