Marketers need to rise above stereotyping single women, says Dentsu’s Louise Veyret

Brands need to market to single women “without stigma” and “rise above the social stereotypes”, Louise Veyret, Dentsu Aegis Network’s head of knowledge and research services has said.

The comments come as research co-commissioned by 9Honey and Dentsu Aegis Network’s Amplifi, revealed single women scored brands 6/10 when it came to understanding their needs.