NZ and Australia: adland’s global creative superpowers
Australia and New Zealand are global superpowers according to a new data visualisation of international awards performance.
Reproduced with the permission of Scamp
The cartogram was created by advertising creative Simon Veksner, who runs boutique operation Scamp Creative and the adland blog Scamp.
It shows a map of the world with each country’s size represented based on how many Cannes Lions were won in 2012 per head of population.
Writing on Scamp, Vekner points out:
“Reading the map from left to right, or west to east as I should probably say, we see that North America has atrophied. The USA came 1st in the Cannes Lions league table, but it has 315 million people, which on a Lions per capita basis puts it roughly on a par with Mexico and Canada (12th and 15th in the table).
“South America has shrivelled too. Argentina is recognisable, with 32 Lions and 40 million people, but Brazil and Colombia don’t fare so well.”
Meanwhile, New Zealand is second only to Sweden.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Shouldn’t that headline read ‘Sweden, NZ, Australia’? Isn’t somebody going to say ‘punching above its weight’?
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Actually, shouldn’t it just say “Sweden and New Zealand”!
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Yes. Also, all sporting contests should have results adjusted for per-capita participation. This would help Swedish, New Zealand and Australian self-worth.
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