OA Collective widens footprint to include Manly Wharf
OA Collective’s network now extends to include Manly Wharf.
The announcement:
OA Collective, Australia’s fastest-growing out-of-home (OOH) media network, has officially expanded its footprint across the iconic Manly Wharf precinct, representing Australia Outdoor Media’s (AOM) installation of high-impact digital screens.
The takeover marks a major coup for OA Collective, positioning the brand at the heart of one of Sydney’s most dynamic waterfront destinations and reinforcing its growth trajectory as it continues to add premium independent OOH owner assets to its network.
The new digital OOH assets are strategically placed throughout ferry terminals, hospitality zones, and pedestrian corridors and designed to capture the attention of millions of annual visitors, including commuters, tourists, and locals. With the precinct undergoing a major transformation including upgrades to Wharf 3, revitalisation of the former Sea Life site, and expanded waterfront dining and public spaces—foot traffic is expected to surge significantly over the coming year.
“Manly Wharf is more than a commuter and entertainment hub, it’s a cultural landmark. Securing this site is a defining moment for OA Collective,” said Grant Kirkby managing partner of OA Collective. “Our screens are now part of the daily rhythm of Sydney’s Northern Beaches, delivering immersive brand experiences in one of the country’s most iconic settings.”
“This partnership marks a major milestone – not only establishing Manly Wharf as a premium standalone destination for full-site brand takeovers, but also connecting it to a broader national network through the OA Collective,” said Rob Lane, CEO of Australian Outdoor Media. “It’s a powerful combination: a high-impact local asset with the scale and flexibility to support national brand campaigns in line with its iconic international profile.”
This milestone follows a series of strategic expansions by OA Collective across Australia’s major metro markets over the past 18 months, including recent wins in Melbourne’s Southbank precinct, Fitzroy, as well as other major wins in Brisbane, Adelaide, and Perth. Together, these placements form a powerful national network that places OA Collective screens in high-footfall, culturally significant, and commercially vibrant locations.
Backed by Collective Intelligence Co’s next-gen real time AI audience measurement which provides advertisers with data to ensure accurate target marketing and increased conversions, OA Collective’s network gives advertisers a flexible, data-driven platform to run contextually relevant campaigns at scale. For independent OOH owners, it offers access to scaled media buys, connecting them to national opportunities typically out of reach.
The Manly Wharf precinct – blending local lifestyle, tourism, and transport – offers a prime environment for highimpact brand storytelling across both weekdays and weekends. With pedestrian trials, traffic-calming, and design upgrades underway, it’s rapidly evolving into a high-density hub for entertainment, retail, and transit, making OA Collective’s expansion both timely and strategic.
“More than just footprint growth, this move reinforces OA Collective’s vision to reshape Australia’s OOH landscape through premium locations, smart tech, and curated media experiences that integrate seamlessly into everyday public life,” add Grant Kirkby.
Source: Morey Media
