F.Y.I.

Oath launches studio, appoints Emma Metcalf as senior producer

Oath has appointed Emma Metcalf as senior producer, as it launches a multi-media studio.

The announcement:

Media, advertising and tech giant Oath have signaled a major investment into localised video content with the appointment of Emma Metcalf as Senior Producer of their newly created multimedia studio.

In the newly created role, Metcalf will be working across Oath’s impressive umbrella of brands including Yahoo Finance, Yahoo Lifestyle and Yahoo Sports, helping to further establish the company’s commitment to localised content creation.

Metcalf joins Oath following an impressive string of producing and directing roles across industry leaders such as Warner Bros and Endemol Shine, most recently as Executive Producer for Australia’s leading youth agency, Junkee Media.

Oath’s recently completed studio offers the business a fantastic opportunity to create topical and timely high quality video content in house. This will complement Oath’s existing team of  journalists in producing engaging and informative stories across a breadth of market leading brands.

Oath’s Director of Content, Simon Wheeler called the appointment the next step in Oath’s creative direction into the Australian market.

“We’re thrilled to welcome Emma aboard as we begin this new creative chapter. Oath’s investment in the new studio and this hire are part of our ongoing strategy to provide consumers with local experiences and content that will better their lives.

“Emma’s impressive experience means she brings an abundance of local content knowledge to this role so we’re excited to see what she will deliver,” he added.

On her appointment, Emma said she was excited at what the future holds given the supportive setup available to her.

“I’m really excited to play such an integral role in this new creative direction for Oath. I’m very lucky to be able to start with such a solid foundation given the resources available from this powerhouse company and its well established brands.

“I’m looking forward to innovating the landscape and bringing these brands to life through video with this great team and company,” she added.

Source: Bold Media

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