Oatly Group launches well-disguised ad on 7Plus using the pause function

December 17, 2021 10:01

Oatly Group AB has today released a “spoiler alert” function on 7Plus.

When viewers of 7plus hit pause on their television, they will get a surprise message on the screen warning them they’ve enabled their TV’s “spoiler alert” function.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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