October sees ad market grow, with government spending still strong

The latest advertising expenditure numbers reveal that the market grew once again in October by 1.6 per cent or $11.3m to a total of $706.2m.

According to the latest Standard Media Index, October was the fifth straight month of growth in the advertising spend with the market up in the year to date by 1.3 per cent as it moves into Christmas.

Government spending was also still up well up for the July to October quarter seeing more than $150m spent in the run up to the Federal Election. 

This is more than 200 per cent higher than last year and about 20 per cent higher than the last federal election period in 2010.

Across the various media, television was up 5 per cent overall with Pay-TV being the biggest driver up 14.6 per cent, with the total market worth $353m.

Newspapers were again down with double digit revenue falls across the board, with the overall print market down 14.3 per cent to a total spend of $79m compared with $135m back in 2010..

Magazines fared even worse with a decline 23.3 per cent fall in the market year-on-year. Magazines now had a total spend of $27m compared with $47m three years ago.

Digital and cinema again performed well up 7.6 per cent and 55.6 per cent respectively. The online space was worth $100m according to SMI and $6m.

Outdoor advertising continued to grow with the market up 9.2 per cent to $61m.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.