October’s biggest brand movers revealed

November 19, 2024 9:12

Oral-B has emerged as Australia’s Biggest Brand Mover in the latest YouGov list for October.

The list, derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception, according to 13 key metrics.

Oral-B made gains in every single metric in October, in Media and Communications (Aided Brand Awareness, Ad Awareness, Buzz, Word of Mouth Exposure), Brand Perception (General Impression, Value, Corporate Reputation, Customer Satisfaction,, Quality, Recommendation), and Purchase Funnel (Consideration, Purchase Intent, Current Customer).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.