‘Offensive’ Navman radio ad terminated for portraying abuse towards men

The advertising watchdog has banned a Navman Father’s Day radio advertisement for “abusive” language towards men, following a decision by ASB in December to ensure husbands are not portrayed negatively as a group.

Airing solely on Australian Radio Network stations, Navman’s ad featured a woman criticising the driving of her male partner by calling him an “idiot” before promoting Navman’s GPS.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.