Officeworks appoints George P Johnson ANZ to deliver major business events
George P Johnson ANZ will lead the delivery of Officeworks’ key business events following a competitive pitch.
The announcement:
Following a competitive pitch process, Officeworks, one of Australia’s leading retailer in technology, stationery, education resources, arts and craft suppliers and more—has appointed George P Johnson ANZ, a strategic experience marketing agency to deliver its key internal business events, including the annual Year Beginning Meeting and Awards Celebrations.
“The team synergy, creativity and understanding of our brand that was displayed throughout the pitch process, really set the GPJ team apart,” said Karen Harrison, internal communications, events and community manager at Officeworks. “We are looking forward to a successful partnership.”
After the detailed pitch presenting creative and strategic ideas, as well as foundations for a successful partnership, the agency was thrilled with its success.
Trish McNamara, head of integrated production at GPJ, stated, “We are pleased to announce our partnership with Officeworks. More than a service provider, at GPJ we co-create the defining moments that ambitious brands like Officeworks demand. Our focus is on curating impactful, memorable experiences that resonate deeply with audiences and catalyze lasting impact, extending far beyond a single event. We look forward to a successful and impactful partnership with Officeworks in the Australian market.”
With over 170 stores nationwide, an extensive online offering of more than 40,000 products, and delivery reaching over 3,000 postcodes, Officeworks is dedicated to helping customers work, learn, create, and connect. The company is equally proud of its commitment to enriching the lives of its team members and supporting the local communities in which they live and work.
GPJ is the world’s leading strategic experience marketing agency with offices around the globe, including Sydney and Melbourne. GPJ is part of Project Worldwide, an independent, global network of wholly owned creative agencies.
Source: George P Johnson
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