Officeworks appoints Jess Richmond as marketing general manager
Officeworks has appointed former 7 Eleven head of brand and communications, Jess Richmond, to the role of general manager marketing.
The newly created role oversees Officeworks’ advertising, brand and customer relations after previous national marketing manager Karl Winther left to join Australia Post in October last year.
Prior to her four years at 7 Eleven, Richmond held various senior marketing positions at Coles Supermarkets and Boost Juice Bars.
The role will see Richmond report directly to Officeworks’ Managing Director Sarah Hunter, who said: “It’s such an exciting time to join the business – our customers’ expectations and needs are changing faster than ever, against a backdrop of an increasingly competitive environment.
“Jess is an experienced retailer and marketing leader who is hugely passionate about building on the strong foundation of the Officeworks brand to create a true connection with our customers. She will be instrumental in driving our marketing and brand forward.”
Richmond added: “It’s a really exciting time to be in retail, and a brilliant opportunity to help Officeworks continue its fantastic work on delivering a culture of customer-centric communications.”
“I’m looking forward to building a deeper connection with our customers and exploring new ways to better understand and inspire them to make bigger things happen.”
Congrats Ms Richmond. Here’s a starting tip: provide carry bags to your customers who’ve purchased multiple small items, and bring an end to the management’s narcissistic, phoney virtue-signalling of not providing carry bags. Insulting your customers, patronising your customers, admonishing your customers is bad business. Officeworks is fortunate it has no serious competition – but the moment that arrives, it’s lights out unless its attitudes change.
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A) they do provide carry bags. Paper ones. What are you talking about?
B) is this really the place to have your gripe about carry bags?
C) Congrats Jess. Smart operator who can hopefully get some good things done in that place. A lot of old blood and has been flowing through the OW marketing veins for a long time.
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