Officeworks extends ‘Make Bigger Things Happen’ campaign with ad focused on creativity

Officeworks has unveiled an extension of its ‘Make Bigger Things Happen’ brand campaign with a television commercial focused on creativity.

Created by AJF Partnership, the campaign ‘pursue your creative interests’ follows the same format as the original ‘Make Bigger Things Happen’ ad with a focus is on unlocking the power of creativity rather than the small businesses theme of the original campaign.

The 30 second ad shows artists creating paintings, writing, drawing and playing the drums.

Karl Winther, the national marketing manager at Officeworks, said in a statement: “It doesn’t matter how or why people do something creative. The personal journey of discovery and fulfilment is the reason it’s worth doing.

“This campaign is about both telling and proving that Officeworks is here to support our customers make bigger things happen through their creative pursuits.”

“Our research found that four in five Australians would like to use their spare time more productively, with one in three wanting to start a new hobby. Our unique product offer across stationery, art supplies and technology at every day low prices supports customers to find and explore creative pursuits that can drive personal fulfilment.”

The campaign will run across TV, Facebook and cinema.

Alongside the television campaign, Officeworks is launching a ‘how to’ content series on YouTube which will teach viewers how to write calligraphy, paint and draw.

Officeworks will also host a series of in-store classes called ‘Love to Learn’ which will teach customers a series of creative skills.


  • Creative: AJF Partnership
  • Production: Collider
  • Digital, Content, Performance Marketing and Social Media: Columbus
  • PR: Haystac
  • Media planning and buying: Initiative
  • CRM: Track/AKQA
  • UX: Tribal

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