Officeworks uses real student success stories and competition in new campaign
Officeworks has struck a content deal with Seven West Media to inspire students and their parents as they equip themselves for the start of the school year.
The campaign is anchored around a series of traditional TV commercials and the tagline ‘Let Their Amazing Out’, backed by a competition inspiring kids to bring their ideas to life.
https://youtu.be/yuWjpYvGZSU?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt
Seven West has also produced four longer form stories around four children who turned their dreams into reality with the content being shared through Yahoo7.
https://youtu.be/cUEjs0XSr7I?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt
https://youtu.be/pkVetf6Tcso?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt
The campaign was the work of AJF Partnership, working with Mango and Haystac, and will also take advantage of social media platforms such as Facebook, Instagram and Pinterest.
https://youtu.be/YhOcW-Wa1oE?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt
Officeworks is partnering with “positive psychologist” Michelle McQuaid and tech expert Trevor Long as advocates and advisors to help parents and kids prepare for the school year.
https://youtu.be/htVPosgAfLo?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt
Simon Canning
Credits:
Creative: AJF Partnership
Media: Initiative
Digital: DT
PR: Haystac
Social: Mango
Search: Columbus
CRM: Rapp
