Officeworks uses real student success stories and competition in new campaign

Officeworks has struck a content deal with Seven West Media to inspire students and their parents as they equip themselves for the start of the school year.

The campaign is anchored around a series of traditional TV commercials and the tagline ‘Let Their Amazing Out’, backed by a competition inspiring kids to bring their ideas to life.

Seven West has also produced four longer form stories around four children who turned their dreams into reality with the content being shared through Yahoo7.

The campaign was the work of AJF Partnership, working with Mango and Haystac, and will also take advantage of social media platforms such as Facebook, Instagram and Pinterest.

Officeworks is partnering with “positive psychologist” Michelle McQuaid and tech expert Trevor Long as advocates and advisors to help parents and kids prepare for the school year.


Simon Canning


Creative: AJF Partnership

Media: Initiative

Digital: DT

PR: Haystac

Social: Mango

Search: Columbus

CRM: Rapp




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