Officeworks uses real student success stories and competition in new campaign

January 5, 2016 9:13

Officeworks has struck a content deal with Seven West Media to inspire students and their parents as they equip themselves for the start of the school year.

The campaign is anchored around a series of traditional TV commercials and the tagline ‘Let Their Amazing Out’, backed by a competition inspiring kids to bring their ideas to life.

https://youtu.be/yuWjpYvGZSU?list=PLAGOqOkvFi3GjSlZ8LOblDiOWtt-pVCtt

Seven West has also produced four longer form stories around four children who turned their dreams into reality with the content being shared through Yahoo7.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics