Ogilvy Australia appoints chief data and analytics officer
Ogilvy Australia has announced the appointment of Mark Albert as chief data and analytics officer, to further enhancement of its data intelligence offering.
Albert will lead the data execution across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors.
Chief data and analytics officer of Ogilvy Australia, Mark Albert
As chief data and analytics officer of Ogilvy, Albert will utilise his broad consulting and practical experience across data-driven marketing, CRM and loyalty programs to leverage data and analytics solutions that fuel brand experiences, optimise performance and underpin future business growth.
The CEO at Ogilvy Australia, Sally Kissane said: “We couldn’t be happier to welcome Mark back into the Ogilvy family after many years. There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.”
Kissane added: “Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”
Albert said of the new role: “There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”
An experienced data analytics advisor, Albert has extensive knowledge in providing data driven marketing solutions that bring creative and business value to major brands. Mark started his career as a data planner at OgilvyOne in London.
He then went on to become founding partner and COO of leading Australian data and analytics agency, Torque Data, in 2002.
Here, he has worked with brands as a strategic consultant solving data, digital and marketing challenges.
Ogilvy Australia is part of WPP.
