Ogilvy Digital Influence rebrands as Social@Ogilvy

Ogilvy’s social media division Ogilvy Digital Influence has launched its rebranded offering Social@Ogilvy.

The relaunch was announced at an event partnering with social media software supplier Radian 6.

The change seems intended to make Ogilvy’s social and word-of-mouth offering simpler to understand and more accessible to clients and other Ogilvy business units.

The press release claims: “Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions.”