Ogilvy forms new creative duos out of 6 hires

Ogilvy Australia has bolstered its creative department with new creative teams coming on-board.

Maddie Batkin-Walkerden and Leora Zuckerman join as art directors, while Cal Harmer has been named junior art director. The three pair up with copywriters Baxter Atkins and Isabella Smith, and junior copywriter Sarah Brighton.

Batkin-Walkerden joins from Spark44 where she was art director while Zuckerman joins from Saatchi & Saatchi. Harmer was a marketing manager at Anglican Youthworks. Atkins, Smith and Brighton have recently completed Ogilvy Australia’s graduate program Goliath.

“Maddie, Leora and Cal join us and their creative partners Baxter, Bella and Sarah at a time the agency is experiencing great momentum and growth,” said Ogilvy Australia CEO, Sally Kissane. “Their vibrancy and energy, together with incredible ambition will add to our market leading work and company culture.”

The Goliath program runs for 12 weeks, including a 4-week induction and an 8-week placement. Goliath will be running again at the end of 2021, with applications opening in October.

“I am immensely proud of the role our company is playing in the investment and development of Australia’s creative young thinkers. We have many wonderful team members who have thrived through the Goliath program over the years and been promoted across our network,” Kissane added.

“I encourage other aspiring talent to keep an eye out for our Goliath program when applications open later this year.”

Kissane was named the CEO of Ogilvy at the start of March following the departure of David Fox to take up the agency’s chief executive role in the Middle East and North Africa. Kissane’s appointment coincided with the formation of the Ogilvy Network, bringing the creative agnecy, Ogilvy Health and OPR together as one unit.


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