Ogilvy Melbourne promotes Melbourne Food and Wine Festival as time for attendees to become an ‘explorer’
Ogilvy Melbourne is targeting a broader and younger audience with its first campaign for the Melbourne Food and Wine Festival since winning the account last June.
The campaign introduces the tagline ‘Discover Something New’ and aims to position the event as the perfect time for regular and new attendees to become an ‘explorer’.
Ogilvy Melbourne’s general manager Michael McEwan said in a statement: “We know that food and wine enthusiasts are always searching for new things to discover,whether it is new dining spots, new ingredients or even new cooking techniques.
I just downloaded the app from iTunes and what nobody bothers telling you is that you have to log in to Facebook to use it. Useless if like me you don’t have a Facebook account.