Ogilvy picks up Microsoft Australia PR account

Ogilvy PR has won the lucrative public relations account for Microsoft Australia and will take charge of its consumer, commercial, social and content programs.

Skye Lambley will oversee Ogilvy's Microsoft account

Skye Lambley will oversee Ogilvy’s Microsoft account

The agency, a joint venture between WPP and STW, was awarded the contract following a competitive pitch by the software giant.

Ogilvy already handled Microsoft’s consumer PR with rival agency PPR overseeing publicity for Xbox and hardware.

he account will be led by Skye Lambley, taking on the newly created title of client director, Microsoft and reporting directly to Ogilvy PR Australia chief executive Kieran Moore  on all Microsoft-related matters. 

Lambley continues as a director with Howorth Communications, Ogilvy PR’s technology and B2B agency, where she remains an integral part of its business.

Ogilvy PR Group managing director, consumer, Richard Brett, said: “The Ogilvy consumer team delivers a combination of brand understanding, consumer technology expertise and innovative digital creative capability with a passion to deliver to our diverse consumer audiences.

“We created a specialist team comprising members from Ogilvy’s consumer and brand team with our skilled social and content team from Social@Ogilvy, and senior counsel from the greater Ogilvy PR Group to deliver creative campaigns.”

Microsoft head of corporate communications Pip Arthur praised Ogilvy for displaying “an unparalleled understanding of our business”.

Their campaigns will “strike a chord with consumers”, she added.

Fuel Communications will continue to represent Microsoft Devices, formerly Nokia.



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