Ogilvy PR launches influencer marketing offering, Business Influence
Ogilvy PR Australia has expanded its offerings with the launch of Business Influence, a specialist capability to match B2B brands with authentic third-party voices.
The offering will give marketers access to a broad range of credible industry experts and business influencers who have earned trust with audiences.
(L-R): Digital director – Louise Jones; editor-in-chief – Brian Corrigan; head of digital performance – Nicolas Mendel; and managing director, corporate and business – Jacquie Potter.
Business influencers help to boost brand awareness, facilitate relationships and improve employee engagement, and Ogilvy PR’s new offering aims to develop this further.
The team will work with clients to develop B2B influencer strategies, identify the right talent, manage engagement, build and run campaigns, and measure success using a suite of tools.
Ogilvy PR’s editor-in-chief, Brian Corrigan, said while influencer marketing is still seen predominantly as a consumer play, there are a range of great opportunities for B2B marketers to engage influencers in their business storytelling.
“These business influencers impact buying behaviour in ways that brands can’t achieve on their own,” he said.
“Ogilvy PR’s Business Influence will help B2B marketers identify the right influencers based on campaign relevance, platform performance and brand risk. It’s about using authentic third-party voices more frequently and prominently to drive sales,” Corrigan continued.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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