Ogilvy has struck a strategic alliance with baby boomers and seniors specialist Evergreen.
Melbourne-based Evergreen Advertising & Marketing launched in 2002, and offers research, strategy, media, creative, production and PR for the fifty-plus market.
Andrew Egan, GM of Ogilvy Australia growth companies, said: “The alliance is a direct response to Ogilvy’s focus on diversification and growth, and provides a competitive advantage for our clients by offering them access to a very persuasive segment of the Australian population.”
Gill Walker, Evergreen’s founder and MD, said: “The over 45 market is the most financially influential in Australia today; they control 78% of Australia’s personal wealth and 58% of discretionary income. Evergreen understands the nuances that differentiate this highly influential and impactful audience and the alliance with Ogilvy provides a real opportunity to leverage our deep understanding of mature audiences.”