Ogilvy Sydney appoints joint ECDs in creative restructure
Ogilvy Sydney has ushered in a new creative leadership structure, appointing Clark Edwards and Bridget Jung to a new joint ECD role.
The role is the first joint position in the Ogilvy ANZ Network, with the pair to work across all Ogilvy Network business units based out of Sydney.
Jung and Edwards
Edwards has relocated from the UK to take up the position after a stint as creative director at AMV BBDO London where he won two Cannes Grand Prix last year. He brings over 20 years of experience, having also worked at The & Partnership and Leo Burnett, as well as Clemenger BBDO Melbourne.
Edwards joins Jung, who has been chief creative and strategy officer at Ogilvy PR for the last two years, and chief creative officer before that. She was credited with an “instrumental” role in launching the agency’s ‘Earned Creativity’ mantra. Jung has more than 25 years of global creative experience, having spent much of her career in Paris at agencies including DigitasLBi and OgilvyOne.
Ogilvy Sydney managing director Michelle Holland said the concept of a joint role was developed after recognising “the expanding requirement of creative thinking across and throughout all of Ogilvy Sydney’s capabilities.”
“We recognise that creative thinking has a place at the table regardless of the platform; from digital and CX, PR, brand, through to business solutions and new capability development, creativity has no borders. In the combination of Clark and Bridget, we have found digitally led, innovative, next generation leadership that grasps and embraces the link between branding and service design, CX and design thinking – the kind that our growing team needs.”
Of his appointment, Edwards said: “It’s an amazing time to be joining Ogilvy. A bunch of like-minded creatively focused people, all intent on doing the most interesting work out there. Plus working alongside Toby and Bridget, well, it’s icing on the cake.”
Jung added: “I’m pumped. Super excited about partnering with Clark and bringing together different shaped teams to produce interesting and unconventional work. There’s a new creative energy at Ogilvy and an exciting creative vision – I’m thrilled to be part of it.”
The Sydney joint-ECD roles have been created following the January appointment of Ogilvy Melbourne ECD, Hilary Badger, who joined the agency form Clemenger BBDO.
Late last year Ogilvy Australia made a number of redundancies, understood to be in the range of 10-25, following an “evaluation of current client demand against required resources”.
Following the latest appointments, Ogilvy ANZ chief creative officer Toby Talbot said that Ogilvy’s ANZ creative leadership is “now officially complete”.
“We now have a tight group of like-minded ECDs who have the chops to turn borderless creativity into a living, breathing real thing. We have Hilary Badger in Melbourne. We have Kristal Knight in Auckland. And in Ogilvy Sydney, we now have Bridget Jung and Clark Edwards, super talented joint ECDs with complementary skillsets to cover all intersections of our business. To attract someone of Clark’s pedigree we must be doing something right.”
The creative restructure has also seen the creation of a number of additional roles with Ogilvy PR and Ogilvy Health, to be announced soon.
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topics
Bridget Jung
Clark Edwards
creative
Michelle Holland
Ogilvy Australia
Ogilvy Sydney
Toby Talbot
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