F.Y.I.

Ogilvy Sydney to manage TM Lewin store launches

Ogilvy Sydney has been appointed by TM Lewin to manage the Australian launch of its branded retail stores.

The announcement:

Ogilvy Sydney is delighted to announce a significant boost to its retail and fashion portfolio after being appointed by world-class shirtmaker, TM Lewin, to manage the Australian launch of its branded retail stores.

TM Lewin, arguably the UK’s leading quality tailor, is renowned worldwide for making and selling only the highest quality Jermyn Street shirts.

Andrew Baxter, CEO, Ogilvy Australia said: “We’re thrilled to be working with TM Lewin. This win is a great acknowledgement of the agency team’s retail brand building credentials.”

Founder, Thomas Mayes Lewin’s obsession with quality and value is maintained to this day with TM Lewin tailored clothing manufactured to the same exacting standards as they have always been. TM Lewin’s retail offering now includes a full range of men’s and women’s casual and business-ware plus accessories.

“We believe in the strength of the TM Lewin brand and are looking forward to telling their positive brand story by leveraging a number of the brand’s unique assets,” Baxter said.

TM Lewin currently enjoys a strong following in Australia. The company’s expansion plans to venture into stand-alone retail stores follow a successful launch of a select range of merchandise in MYER’s flagship Sydney and Melbourne stores.

“We were impressed with Ogilvy’s overall approach, creativity and strategy. They demonstrated a true understanding of our unique brand proposition and will add value across the entire communications mix to help drive our business forward in a challenging retail market,” said Gerard Crawford, Country Manager – Australia, TM Lewin.

“Ogilvy’s strong retail credentials, especially its successful longstanding relationship with MYER also helped win them the business,” said Crawford.

Ogilvy will kick start its partnership with TM Lewin by developing a multimedia campaign to launch the Sydney and Melbourne TM Lewin standalone stores.

The appointment commences immediately.

Source: Ogilvy Sydney press release

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