Ogilvy PR unveils ‘forces of the future’ in new study including cyborgs and clones

Ogilvy PR has released its Futures #3 report identifying the seven forces of the future which will impact Australian brands and businesses: cultivators, communities, creators, constitutors, corporates, cyborgs and clones.

The report concluded people “will crave good news stories” and organisations and brands should seize the opportunity to be optimistic and “give people joyful experiences to help them find their optimistic side in a world of bad news”.