Ogilvy wins Canon consumer PR account

Ogilvy Public Relations has been appointed the Canon consumer business after a competitive four-way pitch, taking over from Hill & Knowlton who has held the account for nine years.   

‘’We were looking for a team to take public relations to the next level and Ogilvy PR presented an outstanding, thoughtful and creative pitch. What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results,” said Andrew Giels, PR manager for Canon Consumer Imaging.

Ogilvy will be responsible for product and brand PR and will be involved in strategy for consumer marketing.

The agency won the Canon Business Imaging account in December of last year.


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