OgilvyOne has partnered with loyalty and customer relationship platform Endless Rewards.
Sydney, May 21, 2012 – OgilvyOne and Endless Rewards today announced a partnership to provide a different approach to loyalty that will enable businesses to better engage their customers in the age of social media and mobility. Jerry Smith, Regional President, Asia Pacific, OgilvyOne Worldwide, based in Hong Kong,
launched the partnership in Sydney today. He said; “Together, OgilvyOne and Endless Rewards will deliver strategic expertise, creative excellence, software solutions and analytics as part of an end-to-end approach. The ultimate aim is to enhance customer experience to drive loyalty, as well as reduce the cost of programme deployment.”
Businesses across financial services, retail, hospitality and other sectors are already seeing the benefits of building loyalty amongst their customers every day. “With the local explosion of social media, daily deals sites like Groupon plus global online shopping, owning the customer has become a major business challenge. Effective management of loyalty and global consumerism have become key and Endless Rewards have already demonstrated they’re ahead of the game,” said Michelle Holland, Managing Partner of OgilvyOne Sydney. Says Neil Joseph, Global CEO Endless Rewards, “Our philosophy is grounded in the belief that the sale of a product or service is not the end of your relationship with that customer – it’s the beginning of your relationship with them. We have developed our platform around this premise and can manage the fulfilment of rewards across multiple social, mobile and traditional channels into a single rewards account per customer, providing companies with a 360-degree view of their customer base. “We are delighted to enter into partnership with OgilvyOne. Together with their creative, strategic and analytics capability, OgilvyOne and Endless Rewards will provide a best in class retail, hospitality and commercial solution to loyalty that delivers immediate, measurable and significant business results.”
Source: OgilvyOne press release