Ogilvy’s David Fox appointed as WPP AUNZ chief transformation officer
The CEO of Ogilvy Australia, David Fox, has been promoted to the newly created role of chief transformational officer of WPP AUNZ’s creative agencies.
Fox will be responsible for driving growth and collaboration across WPP AUNZ’s advertising agencies, which includes Ogilvy, Y&R Group, J. Walter Thompson, whiteGREY, The Brand Agency, Spinach, Assignment and IM Advertising, as well as continuing in his current role as the CEO of Ogilvy Australia.
Fox commences his new role affective immediately
“When it comes to advertising and integrated brand communications Australia is one of the most competitive, dynamic and creative markets in the world.
“In my new role I am excited to be working with the WPP AUNZ’s ad agency leads to continue to develop, improve and add capability to the collective businesses,” Fox said in a statement.
Fox was named as the CEO of Ogilvy Australia in 2014, joining the agency from his previous stint as head of global clients at Geometry Global.
Mike Connaghan, CEO of WPP AUNZ, added: “In order to drive and achieve our goal to deliver 100% of a client’s customer experience we need world class leaders at the helm of our business groups.
“What has become increasingly clear to me is that not having a member of the Exco much closer to, and focused on, our Advertising Agencies was a missed opportunity.
“We need our traditional Ad Agencies to continue to grow and transition their offer to remain strong communication partners to their clients.”
Fox will report directly to Connaghan.
Linkedin
congratulations Foxy, well deserved
User ID not verified.
Chief merger officer
User ID not verified.
Foxy is a terrific bloke and great operator.
But how the hell is this going to work?
All of those agencies hate each other and can’t work together. Having Foxy at the helm of both Ogilvy AND other creative agencies doesn’t just not make sense… It will send shockwaves through the other agencies and their leadership.
Unless JWT, Y&R and the rest are all merging into Ogilvy. Now that would be interesting.
User ID not verified.
Ermm, you are spot on. And why only collaboration between creative agencies. Surely they should be encouraging integration with their media agencies as well? Horizontality in name only!
User ID not verified.
Jobs for the boys . . .
User ID not verified.
The creation of this role can only suggest some very large changes to the WPP landscape moving forward and create instability within its ranks. Could we be seeing the first steps in creating a single creative resource for all agencies, much like the production and studio models?
User ID not verified.
Foxy is a rare breed. One of the very few leaders that actually cares about the creative work as well as the business. He will fight for good creative and in this age of very average creativity within our industry surely that’s a good thing. Someone at the top walking the talk.
Well deserved Foxy. Looking forward to the change.
User ID not verified.
Congratulations, I have just been advised of your achievement by your very proud aunt Pat. I knew your father when he was a young boy. All your families must be so proud of you.
User ID not verified.