Ogury opens Sydney office led by REA Group’s Chris Manson

Ogury – an advertising company which created the first advertising engine driven by user choice – has expanded into the Asia-Pacific market with the opening of a Sydney office led by Chris Manson.

Manson joins after a five year stretch with REA Group, where he was media and content sales manager across New South Wales and Queensland. At Ogury, he will act as managing director of Australia and New Zealand, and build a team of sales and customer success specialists.

Manson’s efforts will be focused on providing brands and publishers with insights on local consumers, helping them to “rid themselves of toxic data, collected or used without the explicit permission of the consumer, and shady advertising”.

Manson joins from REA Group

The Ogury Advertising Engine, an integrated stack, was designed for mobile campaigns and uses ‘safe data’ to deliver ads in a brand-safe and fraud-free environment, according to the company founded in 2014. Over six years, Ogury has established a presence in 10 countries, served 1,500 brands and 3,500 publishers, and seen its technology integrated into 10,000 apps. The Sydney office is key to the company’s wider Asia expansion, which began last September with a Singapore office.

“Concerns over data protection and privacy are increasing in Asia Pacific. By joining Ogury, a scale-up with a proven track record and success across the globe, I felt I could be part of a unique company with the ability to solve the challenges our industry is facing,” said Manson.

“Australia is an exciting market for mobile advertising as it represents the fourth highest smartphone penetration in the world, with 74% projected penetration in 2021. Today, the Australian advertising market growth is driven by mobile and video, and Ogury is here to enrich the market with its innovative choice-driven advertising solutions.”

Before his time at REA Group, Manson was a business director at media agency Bohemia, and held a number of roles at UM.

Ogury’s international chief revenue officer, Raphael Rodier, said Manson will grow the company’s presence in an important market.

“Australia is following Europe’s early move in enforcing stringent regulations on consumer privacy and data protection. Ogury, being at the forefront of these topics since 2014, is equipped to help local brands, publishers and agencies to adhere to the upcoming privacy regulations, bolster or simply restore consumer trust,” he said.

“Australia and New Zealand are key strategic markets for Ogury’s continued growth in Asia Pacific and Chris Manson’s considerable experience will lead our progress in the region.”


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