Old Spice calls a halt

The Old Spice YouTube adventure has ended – for now at least.

Earlier today, the following video was posted on the Old Spice YouTube channel calling a halt:

During the last 48 hours, since Old Spice front man Isaiah Mustafa started talking back to the social media world, the campaign has become one of  the most talked-about of the year.

The Old Spice YouTube channel has become the third most viewed and fourth most subscribed YouTube sponsor channel of all time. It is also the most viewed sponsor channel this month.

Old Spice videos (some of which appeared before this week’s ground-breaking social media drive) have been viewed more than 53m times.



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