Wine brand Oliver’s Taranga has released a short film shot in the style of an old silent movie to celebrate its history.
The campaign challenges consumers to ‘find the bearded bottle’.
The bearded bottle will be randomly packed into one case of Oliver’s Taranga 2010 Shiraz. Over the next two months, those who buy a case of the wine stand to win a trip to McLaren Vale.
Wine maker Corrina Wright said in a release: “It’s a funny little story that is rooted in our history. Being of a gender that doesn’t enable beard growth, the bearded bottle is our way to carry on the tradition of our ancestors.”
“We had so much fun shooting it, just laughing and laughing, we hope that is the response it gets when people watch the finished product,” Wright said.
The agency behind the film was Kooki etc.
- Creative Director and PR Amanda James Pritchard, Kooki etc;
- Chris Harris, Harlee (design)
- Luke Eblen, Madpantry (videography)
- Simon Garlick, Chilli Chocolate (web functionality)