Mumbrella’s monthly sister title Encore magazine will drop its print edition and increase from monthly to weekly frequency in the New Year.
The announcement comes on the day that Apple put the iPad mini on sale in Australia, and the November tablet edition of Encore went live on The App Store.
Encore is free on the Apple iPad and will shortly be available on Google Play.
Focal Attractions bought Encore from Reed Business Information three years ago. The title will celebrate its 30th anniversary in Feburary next year.
Features in the new November edition of Encore include:
- The straight-talking Neil Breen, new executive producer of Nine’s Today Show, on life after News Ltd, along with an entertaining video in which he talks about the day he got his Sunday Telegraph job;
- Exclusive video from YouTube’s video evetn staged in Sydney along with a feature examining the tough realities of making money from online video.
- An extract from Crikey media commentator Margaret Simons’ new book Journalism At the Crossroads
- We go behind the scenes at Jungleboys new ABC comedy A Moody Christmas
- How to fake it as a social media community manager;
- Adland’s verdict on the latest crop of betting ads
- A full interactive guide to Australian film and TV shows currently in planning, pre-production, production and post-production.
- The story behind the making of Virgin Australia’s glossy new ad.
- A guide to Australia’s seven most significant gossip columnists
- Guy Gadney on creating Underbelly, the game
- Paul Merrill on why mags being short-termist is a good thing
- Leo Burnett’s Andrew Woodhad on the art of the awards entry video
- Cathie McGinn on the branded entertainment holy grail
Link: Encore on the App Store