F.Y.I.

OMA announces quarter two winners of 2017 Creative Collection Competition

The Outdoor Media Association has announced the quarter two winners of its 2017 Creative Collection competition.

The announcement:

The Outdoor Media Association (OMA) has today announced the quarter two winners of its 2017 Creative Collection competition.

The Creative Collection competition recognises and celebrates the most creative and innovative Out of Home (OOH) campaigns in Australia. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN  – an anthology of Outdoor creative from Australia and around the world. Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology/innovation
  • Best traditional use of the OOH medium

Quarter two attracted 36 submissions from OMA members including Adshel, APN Outdoor, goa, JCDecaux, oOh!media, Paradise Outdoor Advertising, TorchMedia and QMS Media.

Guest judges included Damian Potter, Commercial Director – APN Outdoor; Alison Tilling, Head of Planning – BMF, and Hannah Swarbrick, Marketing Executive – goa.

“There’s an old saying about doing things because you can, rather than because you should. There’s a high degree of difficulty creating Outdoor campaigns that use tech and innovation well. There are a lot of things a brand CAN do in this space; the challenge comes in what a brand SHOULD do – use tech in Outdoor to bring the idea to life, enhance it, and engage the audience,” said guest judge Alison Tilling, Head of Planning, BMF.

“The Anglicare ‘Arts&Minds’ campaign stood out for me because it is an absolute “should”. It was executed to a very high standard, used technology in ways that added both meaning and excitement to the idea, and was carefully considered from start to finish – the way the artists were chosen, sensitivity to the subject matter and the exhibition at the end. It’s a great campaign for a great cause, and a very worthy category winner and quarterly Grand Prix winner,” Alison concluded.

Source: OMA

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