OMA appoints Charmaine Moldrich’s successor
The Outdoor Media Association (OMA) has appointed Elizabeth McIntyre to replace outgoing chief executive officer of 13 years, Charmaine Moldrich.
McIntyre’s appointment is effective as of April 3, with her remit also including CEO of the association’s quantitative audience measurement tool, MOVE (Measurement of Outdoor Visibility and Exposure).
Moldrich announced she would be departing OMA in September, and is set to take a six month break from the industry from early April, following a short handover period.
The association’s new leader joins with 12 years collective experience in CEO roles across Think Brick Australia, Concrete Masonry Association of Australia and the Australian Roofing Tile Association.
Her previous roles also include executive director of marketing and sales for the Australian Turf Club, marketing director for Walt Disney Television International, and marketing manager motorsport for Ford Motor Company.
OMA chairman Charles Parry-Okeden said, “Elizabeth’s experience using data to drive decisions, and her application of technology to improve experiences, made her a clear stand-out for this role. Having led an industry body for more than a decade, she is uniquely positioned to step in and lead our team and industry, taking up the reins and continuing to drive growth. The OMA Board is looking forward to working with Elizabeth and we welcome her to the industry.”
Elizabeth McIntyre added: “It’s an exciting time to be leading the Outdoor industry: having just achieved $1 billion in revenue and being less than 18 months away from the launch of new audience measurement platform, MOVE 2.0. I was drawn to the role for the opportunity to work in a creative and complex environment, coupled with the opportunity to advocate on behalf of members. I look forward to working with the OMA/MOVE team and the Boards, to lead the industry to future growth.”
“The industry would not be where it is today if not for the passionate and aspirational leadership of Charmaine. In the coming months we’ll be celebrating her achievements and wishing her well on her next venture,” continued Parry-Okeden.
Charmaine Moldrich commented: “It’s with great pride that I leave the OMA and MOVE in such a stable and optimistic position. There is much more to do, and I am confident that Elizabeth will bring new energy and ideas to shepherd the industry into that next phase.”
In October the OMA reported that the third quarter of 2022 had seen a 43.7% increase in media revenue year-on-year, for $244.6 million. Digital OOH (DOOH) revenue was also reported to account for 62.5% of total net media revenue year-to-date, up from 57.6% for the same period in 2021.
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