Unilever Food Solutions serves digital account to Nibble Edge
Foodservice industry supplier Unilever Food Solutions (UFS) has handed its Australia and New Zealand digital account to creative agency Nibble Edge.
The client win will see the agency offer “full-service digital marketing support” to UFS, covering the company’s operations via paid media campaigns, creative, automation and content.
Nibble Edge’s work is expected to encompass UFS’s central brands, such as Carte D’Or, Hellmann’s, Knorr and Continental.
When asked about the new partnership, head of UFS ANZ- marketing lead, Emily Ng, explained that UFS was interested in working with an agency that was capable of providing next-level digital solutions for the organisation’s supply chain, allowing UFS to effectively take advantage of opportunities that available technologies can provide.
“The foodservice industry landscape is changing quickly. We were looking for an agency that has the breadth of capabilities to deliver innovative digital solutions across our supply chain,” Ng said.
“New technology is opening up opportunities for us to partner with both distributors and operators in new ways, leveraging data and new channels to promote and engage customers around our brands and solutions.
“Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity. They are passionate about the industry and partnering with us to move our digital marketing forward.”
Nibble Edge’s founding director, Fergus Stoddart, said: “Ecommerce is becoming increasingly integral to the foodservice industry, and we are looking forward to creating innovative campaigns and engaging content across the new digital touchpoints emerging in the space.
“We thrive in the B2B landscape, particularly when it comes to leveraging strategic partnerships and driving impactful collaborations so we’re especially excited to do this with Unilever’s iconic food brands.”
Nibble Edge’s latest client win comes six months after the catalytic merger of digital experience specialists, Nibble Digital, and content and creative agency, Edge, resulting in the agency’s present form. Following on from the merger three months later, Nibble Edge shared the results of its labours – first quarter results that landed 300% over targets, and 11 new significant clients added to its catalogue.
The agency’s current clients include several brands in the financial services sector, plus Costco, Charles Darwin University, Hearing Australia, Global X, Countrywide and Global X.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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