OMA reports 2020 losses, $92m of donated inventory

June 1, 2021 3:25

The Australian outdoor media industry suffered a net media revenue decrease of 39.4% in 2020, down to $566.5 million from $935.5 million in 2019 as COVID-19 forced people to stay home and away from central hubs.

The Outdoor Media Association (OMA) 2020 Annual Report has also detailed how the industry assisted the community during the worse of the COVID-19 pandemic.

Despite significant financial losses of its own, OMA members donated $92 million of advertising space to more than 140 not-for-profit organisations including arts, sports and charities across the country, an increase of 6% from $87 million in 2019.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.