News

South Australia’s natural beauty in focus for new campaign via TBWA Adelaide

South Australian Tourism Campaign (SATC) has released a new campaign via TBWA Adelaide.

The new campaign is a celebration of the natural beauty found in the state, from the Flinders Ranges to Barossa Valley to the Kilsby Sinkhole.

In the minute-long spot, people enjoy a hot air balloon ride, hiking over rocks, and sampling wine at a vineyard. the campaign will also feature across digital, out-of-home and in print.

The campaign is based on the premise of ‘For Those Who Want A Little More’.

Rodney Harrex, SATC chief executive, said: “In a year where we’ve seen a record number of visitors head into our state’s regions, it’s fantastic to see special and remote locations like Wilpena Pound in the Flinders Ranges reach the #1 most-clicked destination on SouthAustralia.com.

“For those who want a little more is an invitation to all Australians who are seeking something more than the typical holiday destination. The campaign has been developed to show potential travelers across the nation what makes South Australia so unique, and what they can discover if they want to create an unforgettable experience while holidaying at home.”

Data from SouthAustralia.com shows a year-on-year increase of direct leads to the South Australian locations featured in the campaign.

Credits:

CLIENT – SATC
● Brent Hill – Executive Director of Marketing
● Bev Bury – Senior Manager, Domestic

CREATIVE – TBWA \ ADELAIDE
● Joe Godsell – Executive Partner
● Erin Philips – Business Manager
● James Siebert – Integrated Producer
● Rachel Blacklaws – Creative Director
● Scott Canning – Creative Director
● Harley Augustine – Planning Partner
● Harrison Webster & Max Reed – Creative Team
● April Vawdrey – Project Manager

PRODUCTION COMPANY – YAH YAH
● Patrick Fileti – Director (ex 13Co)
● Jani Hakli – Cinematographer
● Ollie Davies – Drone Pilot
● Jesse Moyes – Underwater DOP
● AnnalIse Menzel – Producer
● Anna Bardsley-Jones – Producer
● Russell Marrett – First AC
● Katrina Penning – Second AC
● Nic Datson – Gaffer / Grip
● Matt Begg – Gaffer (Kilsby)
● Rainer Davenport – Sound Recordist
● Ben Brooks – Production Design
● Chloe Spalding – Costume Design
● Olivia Zanchetta – Costume Assistant
● Jesse Goninon – Production Manager
● Tracy Philpot – Hair and Make-Up
● Fiona Lanyon – Production Coordinator
● Bettina Hamilton – Production Assistant
● Tess Houghton – Production Assistant
● Eva Hodder – Production Assistant
● Tiane Cook – Production Assistant
● Yvonne Karabatsos – Unit and Catering
● Darren Mitchell – Open Water Diver
● Freddy Cocchiarella – Free Dive Supervisor
● Stephanie Grace – On-Set Medic
● Richard Bouie – Safety Officer
● Driver – Ben Duigan
● Driver – Tom
● Driver – Nick

MEDIA AGENCY – Wavemaker

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