F.Y.I.

OMA reports 7.2% net media revenue growth year-on-year

The out of home industry has reported a 7.2% on net media revenue growth for the third quater of 2017.

The announcement:

Another Quarter of growth for Out of Home

The Out of Home (OOH) industry has posted an increase of 7.2% on net media revenue year-on-year in the third quarter of 2017, posting $199.9 million, up from $186.4 million* for the third quarter in 2016.

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, which is an increase over the recorded 38.8% for the same period last year.

“This continued growth, since post the GFC in 2009, is a reflection of OOH’s ability to be a viable advertising channel despite the major disruption other traditional and new media channels are facing. OOH has a credible and proven metric, its audiences continue to grow and the industry’s investment in digital signs are a few
of the reasons that sees our revenue growth go from strength to strength,” said Charmaine Moldrich, CEO, OMA.

“And our clients are embracing the many new opportunities to engage with audiences, we are seeing more and more innovative and creative campaigns that are getting a reaction. Advertisers are using the strength of OOH as a media multiplier and leveraging on the platform’s ability to deliver creative opportunities everywhere,” continued Moldrich.

Category figures quarter three 2017**:
• Roadside Billboards (over and under 25 square metres) $79.6 million
• Roadside Other (street furniture, bus/tram externals, small format) $59.1 million
• Transport (including airports) $30.6 million
• ^Retail, Lifestyle and Other $30.6 million

Category figures YTD 2017**:
• Roadside Billboards (over and under 25 square metres) $235.0 million
• Roadside Other (street furniture, bus/tram externals, small format)

$166.9 million
• Transport (including airports) $91.5 million
• ^Retail, Lifestyle and Other $90.8 million

Category figures for quarter three 2016**:
• Roadside Billboards (over and under 25 square metres) $70.4 million
• Roadside Other (street furniture, bus/tram externals, small format) $55.0 million
• Transport (including airports) $32.7 million
• ^Retail, Lifestyle and Other $28.4 million

Category figures for YTD 2016**:
• Roadside Billboards (over and under 25 square metres) $207.2 million
• Roadside Other (street furniture, bus/tram externals, small format) $162.0 million
• Transport (including airports) $95.2 million
• ^Retail, Lifestyle and Other $83.4 million

* The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct
comparisons in revenue year-on-year.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

** Figures may not add to total due to rounding.

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