OMA reports OOH industry revenue up 24% in 2021

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2021.

The peak industry body, The Outdoor Media Association said OOH saw a total increase of 24 per cent on net media revenue in 2021.

As previously reported, net media revenue for 2021 increased to $812.7 million, up from $655.2 million* for 2020, across the following categories:

Digital Out of Home (DOOH) revenue accounts for 58.8 per cent of total net media revenue year-to-date, an increase over the recorded 55.2 per cent* for the same period last year.

* Previously released revenue figures have been adjusted to reflect changes in the OMA membership.

^ Reported in this category are: shopping panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

^^ Figures may not add to total due to rounding.


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