OMA reveals OOH industry grows by 50% YoY in Q3

October 5, 2022 10:12

The Outdoor Media Association (OMA) has today revealed the out-of-home (OOH) industry has increased its net media revenue by 43.7% for the third quarter of 2022, reporting $244.6 million, up from $170.2 million for the same quarter in 2021.

Moreover, Digital OOH (DOOH) revenue now accounts for 62.5% of total net media revenue year-to-date, an increase over the recorded 57.6 per cent for the same period last year.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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